Privacy Policy

Privacy Policy for Ranks On Fire LLC

This comprehensive privacy policy outlines how Ranks On Fire LLC collects, uses, processes, and protects your personal information when you visit our website or use our services. We are committed to maintaining the confidentiality and security of your data in compliance with privacy laws across the United States, Canada, the United Kingdom, and the European Union. By accessing or using our website and services, you acknowledge that you have read and understood the practices described in this policy.

Introduction

Ranks On Fire LLC is a full-service SEO agency based in Delaware, United States, dedicated to helping businesses improve their online visibility and achieve their digital marketing goals. We recognize the importance of protecting your privacy in an increasingly connected digital landscape.

This privacy policy has been crafted to provide transparent information about our data collection and processing activities. We believe in establishing trust with our clients and website visitors through clear communication about how we handle personal information. Our commitment extends beyond mere legal compliance to fostering a relationship built on respect for your privacy rights and preferences. As you interact with our website and services, we want you to feel confident that your information is being handled responsibly and ethically.

About Our Commitment to Privacy

At Ranks On Fire LLC, we understand that your personal information is valuable and deserves protection. Our approach to privacy is guided by principles of transparency, necessity, and security. We collect only the information needed to provide and improve our services, communicate effectively with you, and comply with applicable laws.

Our team members receive training on data protection practices to ensure your information is handled with care at every touchpoint. We continuously evaluate and enhance our privacy practices to adapt to evolving technologies and regulatory requirements. This policy reflects our dedication to maintaining the highest standards of data protection while delivering exceptional SEO services to our clients.

Information We Collect

To provide our services effectively and enhance your experience with Ranks On Fire LLC, we collect various types of information through different channels. Understanding what information we collect helps you make informed decisions about sharing your data with us. The information we gather falls into several categories, each serving specific purposes in our operations and service delivery.

Personal Information You Provide

When you interact with our website or engage our services, you may voluntarily provide us with personal information that helps us identify you and respond to your needs. This typically occurs when you fill out contact forms, subscribe to newsletters, request consultations, or become a client. The information you provide directly to us may include your name, allowing us to address you properly in our communications.

Your email address and phone number enable us to respond to your inquiries and maintain ongoing communication about our services. Business-related information, such as your company name, industry, website URL, and current marketing strategies, helps us understand your specific needs and tailor our SEO services accordingly. Any additional information you choose to share in message fields or during consultations further assists us in providing appropriate solutions to your digital marketing challenges.

Automatically Collected Information

In addition to information you provide directly, our website automatically collects certain technical data when you visit. This information helps us understand how users interact with our site and improve the overall user experience. Every time you access our website, we automatically record your device information, including browser type and version, which helps us optimize our website’s performance for different browsing environments.

We identify the operating system you’re using to ensure compatibility and proper functionality. Your IP address is collected to approximate your geographic location for analytics and security purposes. We also note your screen resolution to optimize display settings for your device. Information about your time zone helps us provide time-relevant content and services. Through cookies and similar technologies, we gather data about your interactions with our website, including pages visited, time spent on each page, and navigation patterns, all of which contribute to understanding user preferences and improving site usability.

User Interaction Data

To continuously enhance our services and website functionality, we monitor how visitors interact with our digital platforms. This behavioral data provides valuable insights that help us optimize the user experience and refine our service offerings. We track which pages on our website receive the most traffic, helping us identify popular content and areas that may need improvement. The amount of time spent on specific pages indicates user engagement levels and content relevance.

We analyze click patterns to understand which buttons, links, or calls-to-action are most effective at guiding users through our site. Navigation paths reveal the typical journey users take through our website, allowing us to streamline the user experience. Exit points, where users typically leave our website, help us identify potential issues or opportunities for enhanced engagement. When provided, user feedback and comments offer direct insights into visitor satisfaction and areas for improvement.

How We Use Your Information

The information we collect serves multiple purposes in our operations and service delivery. Understanding how we use your data helps clarify why certain information is gathered and how it benefits both our business relationship and your experience with Ranks On Fire LLC. We strive to use your information responsibly and only for purposes that are relevant to providing and improving our SEO services.

Service Delivery

The primary purpose of collecting your information is to deliver high-quality SEO services tailored to your specific needs. Personal details and business information help us understand your unique requirements and develop customized strategies for improving your online visibility. Contact information enables us to communicate with you throughout the service process, providing updates, requesting necessary inputs, and addressing any questions or concerns that arise. Technical data about your website and online presence forms the foundation for our SEO analysis and strategy development. User preferences and history with our services allow us to maintain consistency in our approach while adapting to changing needs and objectives. Your feedback and specific requests guide our service delivery, ensuring we focus on the aspects of SEO that matter most to your business goals.

Communication

Effective communication is essential to successful client relationships and service delivery. Your personal information plays a crucial role in facilitating clear and timely exchanges between Ranks On Fire LLC and our clients or website visitors. When you reach out to us with inquiries, feedback, or concerns, we use your provided contact details to respond directly to you, ensuring your questions are answered promptly. Your email address allows us to send important service updates, progress reports, and relevant announcements about changes that might affect our working relationship. If you’ve opted in to receive our newsletter or marketing communications, we use your contact information to share valuable content, industry insights, and best practices related to SEO and digital marketing. For existing clients, we may use your phone number or email to schedule meetings, discuss strategy adjustments, or provide consultation on emerging opportunities for your online presence.

Marketing and Personalization

With your consent, we use certain information to provide you with marketing communications and personalized experiences that align with your interests and needs in the digital marketing space. Based on your interaction with our website or services, we may send you marketing materials tailored to your specific interests, ensuring you receive content that is relevant and valuable to your business objectives. If you’ve opted in, we’ll send newsletters containing industry insights, SEO tips, case studies, and information about new services that could benefit your online presence. We may inform you about special promotions, exclusive offers, or seasonal discounts on our SEO packages and related digital marketing services. With appropriate consent and in compliance with applicable laws, we may use retargeting techniques to display relevant advertisements on other platforms or websites you visit, keeping our services top of mind when you’re ready to make decisions about SEO services.

Analytics and Improvement

Data analysis is fundamental to our commitment to continuous improvement and service excellence. By analyzing how users interact with our website and services, we gain valuable insights that help us enhance both the customer experience and our SEO offerings. User behavior analysis helps us understand how visitors navigate our website, which pages they find most engaging, and where they might encounter difficulties, allowing us to optimize the user journey. We monitor key performance metrics like page load times, bounce rates, and conversion rates to ensure our website performs optimally and effectively guides visitors toward meaningful engagement with our services. By identifying patterns and trends in user interactions over time, we can anticipate needs and adapt our services and content accordingly. Analyzing feedback from clients and website visitors provides direct insights into strengths and opportunities for improvement in both our digital presence and service delivery.

Legal and Compliance Purposes

There are situations where we need to use your information to fulfill legal obligations and protect our business interests. These uses are necessary for operating as a responsible business entity and maintaining compliance with applicable laws and regulations. In the event of a legal request, such as a subpoena or court order, we may be required to access and provide certain user information to law enforcement or regulatory authorities. We use collected data to verify compliance with our terms of service and website policies, helping to prevent misuse of our platform. Certain business records, including client information, must be maintained to meet tax requirements and other regulatory obligations in the jurisdictions where we operate. In the unlikely event of disputes with users or clients, we may review relevant account information and communications to resolve issues fairly and appropriately. We also analyze data to detect and prevent fraudulent activities, security breaches, or other potential threats to our systems or user information.

Sharing Your Information

While we prioritize the confidentiality of your personal information, there are certain circumstances where we share data with third parties. We are committed to sharing your information only when necessary and with appropriate safeguards in place. Understanding when and why we share your data helps maintain transparency in our privacy practices.

Third-Party Service Providers

We collaborate with various trusted service providers who help us operate our business, deliver services, and improve our offerings. These partnerships sometimes require sharing certain personal information, but we limit this sharing to what is necessary for specific business purposes. Our website hosting provider and cloud storage services need access to stored data to maintain website functionality and secure storage of business information. Payment processors require certain financial information to complete transactions when you purchase our services. Email marketing platforms use contact information to distribute newsletters and other communications to which you’ve subscribed. Analytics tools like Google Analytics collect anonymized user data to help us understand website traffic patterns and user behavior. Customer relationship management (CRM) systems store client information to help us manage relationships and provide consistent service. Technical support services may access account details when helping resolve issues or answer questions about our services.

Legal Obligations

There are circumstances where legal requirements necessitate the sharing of personal information with authorities or other third parties. These situations are generally exceptional, and we share only what is legally required. If we receive a valid subpoena, court order, or other legal request from law enforcement or regulatory agencies, we may be compelled to disclose certain user information. When we believe disclosure is necessary to protect our rights, property, or safety—or that of our users or the public—we may share relevant personal information. In some jurisdictions, we may be required to report certain business activities or information to regulatory bodies as part of industry compliance or tax obligations. If we receive reports of potentially illegal activities or violations of our terms of service that warrant investigation, we may share relevant information with appropriate authorities.

Business Transfers

In the dynamic business environment, corporate changes sometimes affect how user data is handled. We commit to maintaining the same level of protection for your information even during such transitions. If Ranks On Fire LLC undergoes a merger, acquisition, or sale of all or part of its assets, user data will likely be among the transferred assets. In such cases, we will notify users via email or a prominent website notice before personal information becomes subject to a different privacy policy. When forming strategic partnerships or collaborations to offer new services, we may share certain data with business partners, but only with appropriate contractual protections for your information. If specific business units or service offerings are sold or transferred to another entity, associated user data may be included in that transaction with appropriate notifications provided.

Data Security

Protecting your personal information against unauthorized access, alteration, disclosure, or destruction is a top priority for Ranks On Fire LLC. We implement comprehensive security measures and maintain clear protocols for responding to potential data breaches.

Security Measures

We employ multiple layers of technical, administrative, and physical safeguards designed to protect the information you share with us. Our approach to security is proactive, comprehensive, and regularly evaluated to address emerging threats and vulnerabilities. All data transmitted between your browser and our website is encrypted using industry-standard SSL (Secure Socket Layer) technology, creating a secure tunnel for your information. We store your personal information on secure servers protected by firewalls and located in controlled facilities with restricted access. Access to personal data within our organization is limited to authorized personnel who need it to perform their job functions, and these individuals are bound by confidentiality obligations. We conduct regular security assessments and penetration testing to identify and address potential vulnerabilities before they can be exploited. Our systems are protected with advanced security software, including anti-malware programs, intrusion detection systems, and robust firewalls to prevent unauthorized access. We implement strict authentication requirements, including strong password policies and, where appropriate, multi-factor authentication for access to systems containing personal data.

Data Breach Procedures

Despite our best security efforts, no system is entirely immune to potential breaches. In the unlikely event that personal information is compromised, we have established procedures to respond swiftly and transparently. When we detect a potential security incident, our technical team immediately activates a response protocol to contain the breach, investigate its scope, and remediate any vulnerabilities. We will promptly notify affected users if we determine that personal data has been accessed or disclosed without authorization, providing details about what happened and what information was involved. Following any security incident, we conduct a thorough investigation to understand the cause and implement additional safeguards to prevent similar occurrences in the future. For significant breaches that meet reporting thresholds under applicable laws like GDPR or state-level regulations, we will notify relevant regulatory authorities within the required timeframes. After addressing the immediate security concern, we continue enhanced monitoring of our systems to ensure the effectiveness of our remediation measures and to detect any further unusual activity.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. Understanding how these technologies work allows you to make informed choices about your online privacy when visiting our site.

Types of Cookies We Use

Cookies are small text files stored on your device that help us provide a more customized experience when you visit our website. Different types of cookies serve various functions to improve site performance and user experience. Essential cookies are necessary for the basic functionality of our website, enabling features like secure login, shopping carts, and form submissions. Without these cookies, certain services you request cannot be provided. Performance or analytics cookies collect aggregated, anonymous data about how visitors use our website, helping us identify popular pages, track user patterns, and determine site performance issues. These insights allow us to optimize our website structure and content. Functionality cookies remember choices you make, such as language preferences or region selection, allowing us to provide a more personalized experience tailored to your previous interactions. Marketing or advertising cookies track your browsing habits to deliver advertisements more relevant to your interests, limit the number of times you see an ad, and help measure the effectiveness of advertising campaigns. Third-party cookies are placed by domains other than our website, such as social media platforms or analytics providers, and may track your activity across different websites to build a profile of your online interests.

Managing Cookie Preferences

We respect your right to control how cookies are used when you visit our website. There are several ways you can manage or disable cookies based on your privacy preferences. Most web browsers allow you to manage cookie settings, giving you the ability to accept or reject cookies, either individually or by type. You can typically access these controls in the “Preferences,” “Settings,” or “Privacy” section of your browser. For more granular control, you can use various opt-out tools provided by industry organizations. The Network Advertising Initiative (NAI) and Digital Advertising Alliance (DAA) offer websites where you can opt out of behavioral advertising from participating companies. Many modern browsers support a “Do Not Track” feature that sends a signal to websites requesting that your browsing not be tracked for advertising purposes—we honor these signals when detected from your browser. Our website may also include its own cookie consent tool, allowing you to select which categories of cookies you accept beyond those that are strictly necessary for website operation. If you choose to disable certain cookies, please note that some website features may not function properly, particularly those related to personalization and convenience functions.

Your Rights

Respecting your control over your personal information is fundamental to our privacy approach. Depending on your location, you have various legal rights regarding your data, and we are committed to honoring these rights regardless of where you reside.

Your Data Protection Rights

Privacy laws around the world, including the European Union’s General Data Protection Regulation (GDPR), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), the California Consumer Privacy Act (CCPA), and the UK Data Protection Act, grant individuals specific rights concerning their personal information. We uphold these rights for all our users to the extent applicable under relevant laws. You have the right to access the personal information we hold about you and to receive details about how we process it. Upon request, we will provide a copy of your data in a structured, commonly used, and machine-readable format. If you discover that the information we maintain about you is inaccurate or incomplete, you have the right to request correction or completion of this data. Under certain circumstances, you may request that we erase your personal information from our records, particularly if the data is no longer necessary for its original purpose or if you withdraw consent. Where erasure is not possible due to legal or other obligations, you may have the right to restrict processing, meaning we may store your data but not further process it. For data processing based on consent or contract, you can request your data in a structured, machine-readable format for your own purposes or to transfer to another service provider. In certain situations, particularly regarding direct marketing, you have the right to object to the processing of your personal information. If our processing is based on your consent, you may withdraw that consent at any time for future processing activities.

How to Exercise Your Rights

We strive to make exercising your data protection rights as straightforward as possible, providing multiple channels for submitting requests and receiving timely responses. To request access to, correction of, or deletion of your personal information, you can contact our privacy team directly at privacy@ranksonfire.com. For your security, we may need to verify your identity before processing your request, typically by confirming details that would be known only to you. You can update certain personal information, such as contact details and communication preferences, directly through your account settings if you have created an account on our website. For more complex requests or to exercise rights like data portability or processing restrictions, please submit a detailed written request to our privacy team, specifying the nature of your request and the specific information involved. We are committed to responding to all legitimate requests within 30 days, though complex requests or high volumes may occasionally require an extension, in which case we’ll keep you informed about the delay. If you feel your privacy rights have not been adequately addressed, you have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction. However, we encourage you to contact us first so we can address your concerns directly.

International Data Transfers

As a U.S.-based company serving clients globally, Ranks On Fire LLC sometimes transfers personal data across international borders. We implement appropriate safeguards to protect your information when it travels between countries with different privacy laws.

Cross-Border Data Processing

The global nature of our business and the internet infrastructure sometimes requires that your personal information be transferred to and processed in countries outside your home jurisdiction, particularly the United States where our primary servers and operations are based. When your personal data is transferred from the European Economic Area (EEA), United Kingdom, or other regions with comprehensive data protection laws to countries that may not provide the same level of protection, we implement appropriate safeguards to ensure your information receives adequate protection. These measures include using standard contractual clauses approved by relevant authorities, obtaining your explicit consent for specific transfers where required, and ensuring that any third parties with access to your data maintain appropriate data protection standards. We regularly assess the privacy practices of countries where your data may be processed to ensure compliance with evolving international standards and regulations.

Data Transfer Safeguards

When transferring personal data internationally, we implement specific measures designed to maintain the same level of protection it would receive in your home country. For transfers to and from the European Union, United Kingdom, and other regulated jurisdictions, we utilize European Commission-approved Standard Contractual Clauses (SCCs) or other approved transfer mechanisms in our agreements with third-party service providers and partners. These legally binding documents commit recipients to protect personal data in accordance with EU data protection standards. Before engaging in international transfers, we conduct data protection impact assessments to identify and mitigate potential risks associated with cross-border data flows. Where applicable, we may rely on adequacy decisions made by relevant authorities recognizing certain countries as providing adequate protection for personal data. For businesses operating in multiple jurisdictions, we maintain privacy programs aligned with the highest standards among the regions where we operate, often exceeding minimum requirements in many locations. By using our services, you consent to these international transfers subject to the safeguards described in this privacy policy.

Data Retention

Managing the lifecycle of your personal information is an important aspect of our privacy practices. We retain data only as long as necessary for legitimate business purposes or to comply with legal obligations, and we implement proper deletion procedures when information is no longer needed.

How Long We Keep Your Information

We maintain personal information for varying periods depending on the type of data, its purpose, and our legal obligations. The specific retention period for each category of data is determined by several factors that balance business needs with privacy considerations. Contact information and account details are typically retained for as long as you maintain an active client relationship with us, plus a reasonable period afterward to address any follow-up questions or concerns. Financial records, including transaction history and billing information, are kept for the duration required by tax laws and financial regulations, generally seven years in the United States. Website usage data and analytics information are typically retained in identifiable form for shorter periods, usually 26 months, after which they are aggregated or anonymized for long-term trend analysis. Marketing preferences and subscription information are maintained until you opt out or request deletion, at which point they are removed from active marketing systems. Support correspondence and service records are kept for a reasonable period following the resolution of issues to ensure continuity of service and address any related concerns that might arise. Job applicant information is retained for the duration of the hiring process plus a limited period afterward in case of future opportunities, unless you request earlier deletion.

Data Minimization and Deletion

We are committed to the principle of data minimization, collecting and retaining only the information necessary for specific, legitimate purposes. At the end of applicable retention periods, we have processes in place to securely dispose of personal information. For data stored in active databases, we use secure deletion methods to permanently remove personal information when retention periods expire or upon request where legally required. Backup systems are managed with defined retention schedules, and when information is deleted from active systems, it will be removed from backups according to our regular backup rotation and overwrite procedures. Where complete deletion is not immediately possible due to technical limitations, we may implement anonymization techniques that remove the personally identifiable elements while preserving aggregate data for analytical purposes. Regular data audits help us identify and properly handle information that has reached the end of its retention period. For physical documents containing personal information, we use secure shredding or other appropriate destruction methods to prevent unauthorized access or reconstruction of the information. When third-party service providers process data on our behalf, our agreements include requirements for proper data deletion at the end of the service relationship or retention period.

Updates to This Privacy Policy

Privacy laws, technologies, and our business practices evolve over time. We periodically review and update this privacy policy to ensure it accurately reflects our data handling practices and complies with current regulations.

Policy Revisions

This privacy policy may be amended from time to time to reflect changes in our practices, services, or applicable laws and regulations. When we make substantial changes to how we collect, use, or share your personal information, we will update this policy accordingly. The effective date at the top of this document indicates when the policy was last revised, helping you identify when changes have been made. Minor changes, such as clarifications or grammatical corrections that don’t affect our data practices, may be made without specific notice. For significant changes that materially alter your privacy rights or our data processing activities, we will provide prominent notice before the changes take effect. This may include email notifications to registered users, banner alerts on our website, or other appropriate communication channels based on the nature of the changes. We encourage you to periodically review this privacy policy to stay informed about our data practices and your privacy rights.

Notification of Changes

When we make significant updates to this privacy policy, we strive to provide clear and timely notification through appropriate channels. For substantial changes that affect how we handle your personal information, registered users will receive an email notification describing the changes and providing a link to the updated policy. We will display prominent notices on our website for a reasonable period after significant policy updates, ensuring visitors are aware of the changes before continuing to use our services. The effective date of each version is clearly indicated at the beginning of the document, allowing you to determine whether the policy has been updated since your last review. In some cases, we may request renewed consent to specific data processing activities if required by applicable law or if the changes significantly affect how we use previously collected information. Historical versions of our privacy policy are archived and may be available upon request for your reference. If you have questions about changes to this policy, you can contact our privacy team at privacy@ranksonfire.com for clarification on how the updates might affect your personal information.

Contact Us

We are committed to addressing your questions, concerns, and requests regarding this privacy policy and our data practices. Multiple channels are available to reach our privacy team for assistance.

How to Reach Us

If you have questions about this privacy policy, need to access or update your personal information, or wish to exercise your data protection rights, please contact us using the following methods. For general privacy inquiries or to submit requests regarding your personal data, you can email our dedicated privacy team at privacy@ranksonfire.com. We aim to respond to all legitimate inquiries within 30 days. For written correspondence, please send your letter to: Ranks On Fire LLC, 123 SEO Boulevard, Suite 500, Wilmington, DE 19801, United States. If you prefer to speak with someone directly about privacy matters, you can call our customer service team at (302) 555-7625 during business hours (Monday through Friday, 9:00 AM to 5:00 PM Eastern Time). Clients with active accounts can also submit privacy-related inquiries through the secure messaging feature in their client portal, which ensures your communication is private and linked to your account information. For urgent matters requiring immediate attention, please indicate the time-sensitive nature of your request in the subject line of your email or at the beginning of your phone call.

Regulatory Information

Ranks On Fire LLC operates under various legal and regulatory frameworks governing data protection and privacy. Understanding our regulatory context may be helpful if you need to escalate privacy concerns beyond our organization. Our business is registered in Delaware, United States, and primarily subject to U.S. federal and state privacy laws, including applicable provisions of the California Consumer Privacy Act (CCPA) and similar state regulations for users in those jurisdictions. For clients and users in the European Economic Area, we acknowledge the applicability of the General Data Protection Regulation (GDPR) to the processing of personal data of EEA residents, even though we are not physically established in the EEA. Similarly, for data subjects in the United Kingdom and Canada, we respect and comply with the UK Data Protection Act and the Personal Information Protection and Electronic Documents Act (PIPEDA) respectively. If you believe your privacy concern has not been adequately addressed by our team, you have the right to contact the relevant supervisory authority in your jurisdiction. For U.S. residents, this may include your state attorney general’s office or the Federal Trade Commission. For EEA residents, you may contact your national or regional data protection authority.

This Privacy Policy represents our commitment to transparency and the responsible handling of personal information. We strive to balance our legitimate business interests with your privacy rights and expectations, maintaining your trust through ethical data practices and clear communication.

Effective Date: March 13, 2025